Dropbox seems to have behaved pretty reasonably here. They're a company, they used to offer an unlimited plan. They no longer offer an unlimited plan. They're n

Dropbox seems to have behaved pretty reasonably here. They're a company, they used to offer an unlimited plan. They no longer offer an unlimited plan. They're not doing that shifty "It's unlimited (except our terms of service define unlimited as X)". They're just no longer offering unlimited plans. They're not misleading anyone, and for anyone who does need the storage they can buy extra storage. I don't see why people think that Dropbox owe people this particular product class, in reality what is happening today is that the 99% of customers who were using the plan as intended were subsidising the 1% of customers who were storing the most and in a lot of cases were doing so in breach of the terms of use anyway. I don't think the alternative (some bloke at Dropbox, manually going through every heavy user and deciding whether or not to ban that use case) is better.