It isn't clickbait at all. It's a serious issue. Your interactions with the site are visible through these third parties. The college crows that they're don't

It isn't clickbait at all. It's a serious issue. Your interactions with the site are visible through these third parties. The college crows that they're don't provide PII, but the whole point of tracking pixels is that those services already know precisely who you are. Facebook, Tiktok, et al have tracking pixels precisely because it allows them to farm more information to fill out the profile of a user. Only the technically ignorant or dystopian don't see a profound issue with this.