4 ms·
The title of the actual academic paper linked in the press release is "Single-use take-away cups of paper are as toxic to aquatic midge larvae as plastic cups",
by another-dave 3y ago
The title of the actual academic paper linked in the press release is "Single-use take-away cups of paper are as toxic to aquatic midge larvae as plastic cups", which seems more focused.
It's a real shame when universities themselves participant in the tabloidification of how their research is presented.
Would much prefer to see them promoting scientific literacy rather than trying to be as 'attention grabbing' as possible.
- Helmut10001 3y agoAs long as we have separate "Communication and Marketing" departments at universities, this won't change because the people who work there are equally decoupled from research as are journalists. I really had to fight our Communication and Marketing office to _not_ modify the message of a research in order to make it more "appealing" to the wider public.