Why I started Sleepfriends: 1. I've suffered on and off with insomnia and difficulty sleeping in the last five years. 2. In the past 5+ years I've been doing

Why I started Sleepfriends: 1. I've suffered on and off with insomnia and difficulty sleeping in the last five years. 2. In the past 5+ years I've been doing coaching, whenever I've done guided relaxation and visualisation with my clients via Zoom, they've fallen asleep so easily - and it's been hard to wake them up after! And whenever I would hang out with my best friend over Zoom, I would feel more relaxed and able to sleep. 3. I later discovered this "social relaxation effect" was due to Polyvagal Theory, ie. when we have quality connection with people we feel safe with, this helps put us into 'Connection Mode', where neural circuits are triggered in our bodies that calm the heart, relax the gut, and turn off the fear response. If you feel safe, calm and relaxed, you will fall and stay asleep much easier. 4. The problem with meditation apps, the sound of rain and podcasts, I believe they miss a vital ingredient for relaxation: real-time human connection.