Tools like this are great because they make creating software less seem scary. I've found that business users are deterred from creating software because they n

Tools like this are great because they make creating software less seem scary. I've found that business users are deterred from creating software because they need to write structured text & use syntax to do it. I would have thought that the problem solving part was the hard part, but for them it's the act of representing something in text; it's some kind of insurmountable barrier that I don't understand. But with WYSIWYG tools like this, the barrier is gone and they're totally content to start building reasonably complex systems. Of course it becomes a tangled mess later, but at least they managed to solve a problem.