Don't forget it was pretty much required by the music labels to get the songs into the ITMS in the first place. I don't doubt that there was a benefit analysis

Don't forget it was pretty much required by the music labels to get the songs into the ITMS in the first place. I don't doubt that there was a benefit analysis related to limiting people sharing around downloaded songs, but I think that the music labels bear the majority of the blame in this situation.