Also possible the providers have a side business selling the data their hapless customers are collecting. My take is we're seeing the same sort of abuses and r

Also possible the providers have a side business selling the data their hapless customers are collecting. My take is we're seeing the same sort of abuses and risk that we had with credit reporting agencies. And we need the same sorts of regulation. And those rules need to be onerous enough that most companies will try hard to stay out from under them.