> a change in fashion, people having a deeper awareness Where do you think this change is coming from? When I was a kid, there was a huge billboard right next

> a change in fashion, people having a deeper awareness Where do you think this change is coming from? When I was a kid, there was a huge billboard right next to my school with a man wearing aviator glasses, an airplane in the background, smoking Memphis cigarettes. That was the coolest guy I've ever seen. Compare that to 20 years later, there's a photo of a depressed guy on the package and a message "smoking causes infertility". When I first started at uni, students still smoked in the auditorium. That was cool. By the time I finished, people who smoked had to go outside and stand in smoking zones like animals. The opposite of cool. There's a reason why the public perception changed. I don't think the public perception would have changed as drastically without government intervention.