3 ms·
TV ads haven't been unskippable since Tivo came out in 1999. Try exercising that much control over an internet stream these days. We're going to look back at ca
by gdulli 3y ago
TV ads haven't been unskippable since Tivo came out in 1999. Try exercising that much control over an internet stream these days. We're going to look back at cable/DVRs as the last time advertising was strongly separated from content, without microtargeting, and easily skippable with the ability to arbitrarily navigate ahead/back in the video stream.
Although I will say if I do watch something live I don't find it annoying to mute the commercial and get up or use my phone during that break. What's more important to me is that it's a hard separation from the content.
Baseball is the one thing that's no longer watchable to me at all. The announcers read ads between pitches/at-bats. Muting doesn't work for the frequent 10 second ads that can come anytime during the programming.
- hot_gril 3y agoTivo wasn't helpful for anything live, but yeah, it was amazing that we had it.
- lockhouse 3y agoThe trick was to not watch anything live. If you waited until at least a third of the show was over you were usually good to go.
- derbOac 3y agoWhat's funny is that even when you're at a sports event you can end up waiting for ad time even if you're not exposed to the ads.
- bookofjoe 3y agoSo true. I stopped going to televised football games because of the interminable breaks between plays/quarters and eternity of halftime.
- Am4TIfIsER0ppos 3y ago> TV ads haven't been unskippable since Tivo came out in 1999 My cable company says hello. Their set top box now has unskippable ads thanks to software updated and MPEG TS signalling.
- bookofjoe 3y agoBaseball has almost reached that point for me. Those half-screen ads between pitches are well and truly evil.