I just looked that up. Surely there's a non-zero percentage of people who do sincerely think David Icke's lizard people secretly control things. I'm not claimi

I just looked that up. Surely there's a non-zero percentage of people who do sincerely think David Icke's lizard people secretly control things. I'm not claiming the insincerity constant is actually 0 but claiming it's 4% based on the assumption that those who must answer are being insincere, I think is incorrect. Also have you taken those phone surveys? They go into "I really don't care" territory fast. "Now tell me, if you were going to buy toilet paper and there was a Walgreens, Rite-Aid, CVS, and Krogers, on a scale of 1 to 5, how often would you go into the Walgreens?"