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Has anyone looked at the impact of paywalls on revenues? Has it led to an increase in online revenues for those who attempted it? The problem with the metric u
by nkassis 15y ago
Has anyone looked at the impact of paywalls on revenues? Has it led to an increase in online revenues for those who attempted it?
The problem with the metric used in the article is that it doesn't say much. Was it less online revenues that cause the ratio to drop? Was it an acceleration of people unsubscribing from the paper version? Are print ads now worth less than they used too by impressions?
- TylerE 15y agoDon't know how much I an really disclose, but, for us (small-ish daily, ~20k circ), once we went to a (partial) paywall, circulation defiantly went up. Our model is that you must be a subscriber to get through the paywall, all print subscribers get online as well - you can get online e-edition/pdf access without home delivery, but it costs the same. Our circulation is higher than it was two years ago. Not sure many papers can say that.
- ghshephard 15y agoThat's a good point that I don't think most people pick up on immediately. The pricing of the NYT in particular, is focused primarily on reducing the loss of print subscriptions (print subscribers get full access) more than it is on maximizing digital revenue. Once the print subscribers drop off enought that they don't have that much revenue to protect, you'll see a quick drop in NYT digital subscription fees so that they can maximize their revenue there.