The idea is that you would buy other books to read on your ereader between best sellers that you were interested in. This isn't exactly rocket science... The

The idea is that you would buy other books to read on your ereader between best sellers that you were interested in. This isn't exactly rocket science... The "holding costs" is precisely why the publishers stuck to the wholesale contract, and is why I brought it up. They kept the same terms and added ebooks to the deal. Then got upset when Amazon took advantage of that. (And... I noted that that is a silly model here.) And you did bring up the idea that Amazon was a monopolists here. Which I pointed out was incoherent to the topic. Apologies for letting you continue it. :(