A lot of companies don't know what they want and how much that costs. The "senior engineer" at my FIL's 60-person company makes less than an inbound "junior" at

A lot of companies don't know what they want and how much that costs. The "senior engineer" at my FIL's 60-person company makes less than an inbound "junior" at a FAANG. Obviously a silly example, but the caliber of folks is totally different. If I am a job searcher, I want to know the employer understands and is willing to pay for my caliber because otherwise our ideas of what the role is and what it should pay could be vastly off.