Marketers have been aware of this for years and savvy brands have invested heavily in astroturfing enthusiast forums with legitimate-looking content promoting t

Marketers have been aware of this for years and savvy brands have invested heavily in astroturfing enthusiast forums with legitimate-looking content promoting their products. That coupled with weird group-think dynamics leading to cult opinions that aren't well grounded has made the "look it up on reddit" path a lot less reliable in the past 5 years.