My kneejerk reaction to that is that we need that sort of dishonest behavior, where reviews are fake, or bought (without disclosing) to be policed in some fashi

My kneejerk reaction to that is that we need that sort of dishonest behavior, where reviews are fake, or bought (without disclosing) to be policed in some fashion. Of course, I'm sure there's some second or third order effect I haven't thought of, but it seems to me that this type of behavior erodes the trust of consumers and drives the market into lemon territory where consumer expect this asymmetry of information. I feel that corporations would have an interest in coming together and creating a non-profit organization to be an independent tester of products, to increase the trust that consumer have in high quality products and therefore to help them increase demand on high cost items. If you can get a highly trusted organization to say that your item will last 20 years and be of higher quality, you can probably charge an order of magnitude more than your next competitor and still be profitable.