3 ms·
> leading to him actually naming the division "SunSoft". Calling the software division of Foo company “FooSoft” seems entirely logical to me. > Never define a
by sokoloff 3y ago
> leading to him actually naming the division "SunSoft".
Calling the software division of Foo company “FooSoft” seems entirely logical to me.
> Never define and even NAME yourself in terms of your enemy
When you want to align thousands of employees to the direction you want them to go, identifying and naming a durable enemy and defining your strategy in those terms is an extremely effective strategy communications technique. It’s not the only way, but if you want to beat Microsoft, saying that’s your strategic intent is good.