The thesis of the article seems to be that "the world has changed" so that Wirecutter and similarly rigorous product review sites are less appealing than they u

The thesis of the article seems to be that "the world has changed" so that Wirecutter and similarly rigorous product review sites are less appealing than they used to be but... I don't see it? Products now are mostly "good enough" so that careful research is not necessary, and ten years ago that wasn't true? People now are interested in personal recommendations via social media and YouTube, and ten years ago that didn't happen? People now impulse buy, and ten years ago they didn't? There are so many reviews now that it's a commodity, as if ten years ago that wasn't exactly the problem that Wirecutter hoped to solve by promising to be the only product recommendation you'd need to read? I think Wirecutter has always been a somewhat niche offering that appeals to a slightly neurotic, slightly nerdy audience that doesn't want to be fooled by marketing – like most of us here on HN, I guess. If they can keep up the quality of the reviews, I think they'll be around for a long time.