Here's an example: https://www.reddit.com/r/amazonprime/comments/15t95lp/what_is_this_xx_5_stars_crap_and_how_can_i_revert/ https://www.reddit.com/r/amazonprime

Here's an example: https://www.reddit.com/r/amazonprime/comments/15t95lp/what_is_this_xx_5_stars_crap_and_how_can_i_revert/ https://www.reddit.com/r/amazonprime/comments/15t95lp/what_i.... You can see there's a light bulb showing an average 4.6 rating, with 78% reviews being 5-stars. IMO, the confusing part remains the amount of fake/fraudulent reviews. What does it matter that there are 78% 5-star reviews when all the 5-star reviews are fake? Further, how can I trust that the product itself is not fake? What assurances do I have as a consumer when shopping at Amazon?