I can think of plenty of companies that are or have tried this. However I can’t think of many that have done so with notable future success. It mostly seems to

I can think of plenty of companies that are or have tried this. However I can’t think of many that have done so with notable future success. It mostly seems to be a defensive/reactive move by players having their work more effectively monetised by others than a pre-planned strategy. Boil-the-frog SaaS price increases on the other hand seems to be the default strategy. I am curious to see how well this will work as everyone gets squeezed.