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According to Ahrefs, Wirecutter is on page 1 (Google) for 756k keywords, and position 1 for 95k keywords, so it's probably just not appearing for what you searc
by alvah 3y ago
According to Ahrefs, Wirecutter is on page 1 (Google) for 756k keywords, and position 1 for 95k keywords, so it's probably just not appearing for what you search for.
While the quality has declined, the latest update from detailed.com suggests Wirecutter is making up to $38M/qtr (revenue not profit) for NYT, not a bad return for the $30M they paid for the business 7 years ago.
- SanjayMehta 3y agoMaybe the search results are region specific? I searched just now for “wireless ANC headphones” and the first hit is tomsguide plus a bunch of Indian shopping sites including Amazon India. No NYT or WC links on the first page. I came across WC originally via DDG.
- eythian 3y agoThey definitely can be region specific. I never get Wirecutter, in fact I don't think I've ever visited the site. What I do tend to get is tomsguide, tweakers.net (which is local), and such. Though interestingly I just tried your search and I get CNET, what hi-fi, and so on. Oddly google search is insisting in talking to me in English, which it doesn't usually do, so that's probably why I'm not getting local language results. If I write the search in Dutch then I get more results in that, not surprisingly. Typically I get a mix, so I dunno if something has changed on google's end or what. Still no Wirecutter though.
- alvah 3y agoTypically a query like that will mainly return e-commerce sites. If you prefix with “best” or another superlative, or include any comparison-type words, those are the phrases affiliate sites such as Wirecutter optimize for.