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Marketing departments don't care. Attribution is already a joke, click fraud is the cost of doing business. Folks think most marketing departments are these s
by candiddevmike 3y ago
Marketing departments don't care. Attribution is already a joke, click fraud is the cost of doing business.
Folks think most marketing departments are these sophisticated analytics driven masterminds, when it's really number go up == throw more money at it.
- foolswisdom 3y agoIn my experience, marketing does track the cost of user acquisition through ads, and of different ad platforms vs each other.