We're talking different things here. Many others are talking about incentivized KPIs or KPI that become target. You treat KPI as measurements which is a legit t

We're talking different things here. Many others are talking about incentivized KPIs or KPI that become target. You treat KPI as measurements which is a legit things to do. IMO keep measuring, identify all the problems and fix/improve them, and reward based on team achievement rather than target, it'll boost morale overall.