> For every company cash flow and profits are undoubtedly the most important metric. It is almost impossible to argue that maximize those numbers should NOT be

> For every company cash flow and profits are undoubtedly the most important metric. It is almost impossible to argue that maximize those numbers should NOT be a goal. Except for VC backed startups. Actually, there are a lot of exceptions. But those mostly revolve around caveats surrounding riskiness and timelines.