I'm referring to the many productivity cloud solutions out there vs Sharepoint. Not "old vs new" digital distributions etc, but instead between big and establis

I'm referring to the many productivity cloud solutions out there vs Sharepoint. Not "old vs new" digital distributions etc, but instead between big and established company like Microsoft who can still able to execute (ignore Bing and WinMo/Tablet/Phone) vs the so-called nimble and agile smaller companies. When comparing Basecamp vs SharePoint Online, there are people who don't care of the warm fuzzy feeling of Basecamp.NEXT "paper" UI and would probably go with SharePoint Online due to Microsoft brand.