3 ms·
The nature of our industry (our customers' industry, to be precise) is that you need to have fresh products/offerings up every other day or so. So the process o
by 3a0e8ff4e557 15y ago
The nature of our industry (our customers' industry, to be precise) is that you need to have fresh products/offerings up every other day or so. So the process of adding content is time-consuming. But the same can be said for our competitors. This is one aspect that is very difficult to abstract away.
We have tried: letting them create copies of content, letting them create drafts, and also letting them appoint other users to create content on their behalf.
- politikus 15y agoI think you have answered your question. If your customers are telling you "adding content is time-consuming" you should ONLY be focusing on solving THIS particular problem. "Should I increase my prices?" is a "vanity question" ( just like "vanity metrics" (E Ries Lean startup philosophy) >> They do not help you build a better business, they take you away from what is REALLY important) Finding why your customer do not want to spend more time adding content and/or why they consider spending more time adding content is not worth it definitely help. Good luck.
- kappaknight 15y agoNot sure if you've tried this because you didn't mention it... How about letting them schedule and set future publish times for the items? As a small biz owner, if I'm in the groove of adding products, I would love to just spend 4 hours straight on a Sunday night adding all the products for the week and have the system publish them on a schedule I set. It's much harder (and more annoying) to do this fresh every day for 15 minutes than doing so in a large block of time. If freshness of the content is a real concern, I'd pay for something like that to make my site appear more fresh.