KPIs can be used to measure and direct attention to problems or successes. KPIs can also be used to drive change. KPIs are rarely used for much more than vanity

KPIs can be used to measure and direct attention to problems or successes. KPIs can also be used to drive change. KPIs are rarely used for much more than vanity metrics. The article describes the situation nicely. Like any system, KPIs can be tweaked and made to work for you, to accomplish your goals. The key is to start by asking why you want the metric. Sometimes the answer “to appease management” is the right answer. Marketing does matter! More often though you can come up with a better goal for your metrics and it will make your team and company more successful.