I divide consumption into active and passive. Watching a video is passive, but reading a novel is active, for example. But it turns out video consumption can b

I divide consumption into active and passive. Watching a video is passive, but reading a novel is active, for example. But it turns out video consumption can be made even more passive. Sure, a video plays whether you're paying attention or not, but at least you need to select the next video. Recommendation engines make this more passive by suggesting next videos. TikTok goes even further: you don't even need to select anything, just choose when to watch whatever's next. In short, I agree with your taxonomy, but would extend it based on passive versus active consumption.