I like the concept of kpi psychosis but his solve for it is not helpful IMO. Its not actionable. “Use intuition” On the macro level it’s about incentives and le

I like the concept of kpi psychosis but his solve for it is not helpful IMO. Its not actionable. “Use intuition” On the macro level it’s about incentives and leadership ( on the org level). If workers incentives are based on (faulty) KPIs there is going to be a perverse incentive even if members within the org know it is not optimal. On the micro level it’s about gathering other forms of data, basically qualitative data to inform the behavior that is observed in the KPIs or quantitative metrics. This could be accomplished with user research or speaking to those who have direct interaction with users - sales and support people.