This story you read is on NPR, not a crowdfunding website. The executives have most certainly come across this because every public company of this size employ

This story you read is on NPR, not a crowdfunding website. The executives have most certainly come across this because every public company of this size employs some type of public communications professional to monitor things like this. BTW, The point of crowdfunding campaigns is not to change the hearts and minds of CEOs. The goal is to remind the public how unappreciated their hard work and service actually is to the executives.