As it turns out, crafting good incentives is the responsibility of management, it's a really hard problem, and CEOs tend to be reluctant to use the same method

As it turns out, crafting good incentives is the responsibility of management, it's a really hard problem, and CEOs tend to be reluctant to use the same method that boards use to incentivize them: a gigantic package of long-dated stock options. Maybe they think it doesn't work very well.