I have worked in ~21 different positions around industries, with about half in the software world. I have seen this over and over again - a company made up of

I have worked in ~21 different positions around industries, with about half in the software world. I have seen this over and over again - a company made up of good engineers without focus doesn't do very well, unless its has accidentally fallen in a market where they have few to no competitors and this circumstance encourages even more lack of focus, because who are you even competing against?. Even companies that have bad practices and processes, their eng isn't that great, and often putrid management behavior, the focus on a specific goal that customers want made MONEY and sold companies. In my experience almost all of that came down to the CEO wanting to hold the line and do the thing that we needed.