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> Marketing: KPI: understand the message to the market - KPI: understand how competitors are marketing their k8s offering - KPI: understand how to advertise new
by indymike 3y ago
> Marketing: KPI: understand the message to the market - KPI: understand how competitors are marketing their k8s offering - KPI: understand how to advertise new offering - etc
These are objectives, not performance indicators. Please do not redefine KPI to roughly have the same precision as "cloud" or "engagement".
- neom 3y agoThis is a perfectly reasonable performance indicator for a marketing manager that ties up to a company wide OKR. If you can understand the message to the market in a prescribed time you're tracking towards an OKR. Please don't redefine KPIs to trend with your experience at small business that will never scale to public ones. Your comment is exactly why business fail.
- indymike 3y ago> Please don't redefine KPIs to trend with your experience at small business that will never scale to public ones. Your comment is exactly why business fail. Here are some marketing KPIs: - New customer acquisition - Customer acquisition cost (CAC) - Average deal size You'll notice that "did some event" is not a KPI nor is "learned about the competition" - at least at most companies I've worked for, started or been employed by. You've been a part of very good teams, and held some important positions. So have a lot of people on HN,and it really undermines what you are trying to communicate when you throw around "you don't scale" or "you are small business". You should assume you are among peers here, and argue on the merits, not by throwing shade.