3 ms·
> Respect the company's style guide etc. Really? I would have said the opposite - journalists have no obligation to parrot what companies' marketing department
by michaelt 3y ago
> Respect the company's style guide etc.
Really? I would have said the opposite - journalists have no obligation to parrot what companies' marketing departments feed them, and in fact usually ought to do the opposite.
Russia might name its invasion of Ukraine "Anti-Nazi Operation Freedom Eagle" but you wouldn't expect a war correspondent to repeat such obvious propaganda. In general, journalists have no obligation to follow companies' and governments' naming preferences.
- RheingoldRiver 3y agoWell, that's true, but for example if the branding guide says to call Reddit with a lowercase r (reddit) then you do that. If they then change it and now want "Reddit" then you do this, too. Or LEGO gets written in all caps. To me, the style guide decision to conform to the desired persona when describing it is along these lines.