Metrics don't tell the full story and should only be a read, not the direction. Project management and customer needs or product needs should be the driver. We

Metrics don't tell the full story and should only be a read, not the direction. Project management and customer needs or product needs should be the driver. We are at the point now where the KPIs have the wheel. If they were just called metrics in most companies and not Key Performance Indicators (KPI), then they would get less focus. KPIs has been a heavy consultant pushed term but they are just metrics, they should never been seen as how to create value and develop a product. People love to say "KPI" as much as "Agile" and "velocity" nowadays, both have been horribly twisted and ruin agility and value creation over value extraction. They need to be generic again... metrics, agility, delivery and usability. When metrics are all you measure, you end up with problems [1] [1] https://en.wikipedia.org/wiki/Performance_indicator#Problems https://en.wikipedia.org/wiki/Performance_indicator#Problems