You have Oppenheimer and you have Barbie. They are both "movies" technically but are completely different type of products that happen to use the same media for

You have Oppenheimer and you have Barbie. They are both "movies" technically but are completely different type of products that happen to use the same media for dissemination. Her books are no different; I like your start-up analogy because she's focused on making money through this particular media and not "writing books" in the same way, let's say, Gabriel Garcia Marquez wrote books.