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The best framing for this is still: "You get what you measure". So if your have a KPI that says 20% growth in user base per year, you make it easy to signup, ha
by mrweasel 3y ago
The best framing for this is still: "You get what you measure". So if your have a KPI that says 20% growth in user base per year, you make it easy to signup, hard to leave, but frequently forget to measure activity, user satisfaction or profitability.
I worked for a company that wanted some growth in business, so they started to sign contracts for jobs for which we had little to no qualification. We got new customers, more business, more work, but employees started to leave or burnout.
- hackerman_uwu 3y agoAlong very similar lines… There is a saying in BI that goes: “What you measure grows.” So let’s say you measure MAU, the infamous vanity metric. And let’s say your MAU increases with each dollar you funnel toward advertising, the thing you’re actually growing there is your dollar spend and not the growth of the user base. Thus it is your advertising dollar spend that will grow and not the size of your user base.