Agreed. Advert blocking wasn’t a necessity until adverts became intrusive, tracking and targeting became pervasive, and every site flooded with cookie banners.

Agreed. Advert blocking wasn’t a necessity until adverts became intrusive, tracking and targeting became pervasive, and every site flooded with cookie banners. I remember when AdWords was just a humble bar of contextual text links, absolutely manageable. Not so much the case now.