The arc of it seems to be that apps either die quickly seeing their best ideas cannibalized by Match Group (and can't compete with its network effects, its dark

The arc of it seems to be that apps either die quickly seeing their best ideas cannibalized by Match Group (and can't compete with its network effects, its dark patterns, its massive budgets) or live long enough to become themselves the villains and eventually copy Match Group's dark patterns or simply just exit into Match Group.