Steve Jobs, whatever else you want to say about him, had charisma. It's a big part of why he was successful. So that's kind of the point. He had an ability to t

Steve Jobs, whatever else you want to say about him, had charisma. It's a big part of why he was successful. So that's kind of the point. He had an ability to take a message like "trust me bro, it's awesome" and say it in a way that it would resonate, and that ability was most of the secret sauce of being Steve Jobs.