This reflects my experience of late. It wasn't true for me in the past. I think the issue is straightforward when you think about it, and the author basically

This reflects my experience of late. It wasn't true for me in the past. I think the issue is straightforward when you think about it, and the author basically spells it out, while missing one important fact. When you're dealing with the long tail, it's better to have many small hits. Because long tail items are all pretty similar in their results. But when you're dealing with the fat head, a slight improvement moves you dramatically up the graph. Which means: When you're not very good, it's better to take many swings. Spending hours trying to be marginally less mediocre isn't going to get you much. Post often. Miss often. Score some hits. But when you're good, it's more valuable to spend time becoming great. On my newsletter[1], I like to think I'm in the middle. I'm not great yet, but I'm good enough that it pays to put in the effort. And I do see the results. The traffic and subscribers I get from a handful of high-effort posts (where I spent days on them) far outweigh the results of all my other posts combined. Additionally, I think this will only become more true as time goes by, because AI is making is so easy to create low-effort content. That long tail is getting awfully long. [1] For the curious: insurgent.ca