Wouldn't that just lead to the brands themselves being sold off or licensed? Or, if such things were prevented somehow, many sorts of things being terribly conf

Wouldn't that just lead to the brands themselves being sold off or licensed? Or, if such things were prevented somehow, many sorts of things being terribly confusing. Like, needing to go down to the "Yum! Brands" to get take-out, no not the pizza one, the chicken one. Other chicken one. Reverse-mergers would be a nightmare too.