3 ms·
> It allows the brand to target different people without confusing everyone with a single brand saying different things; yet still allow for economies of scale.
by tivert 3y ago
> It allows the brand to target different people without confusing everyone with a single brand saying different things; yet still allow for economies of scale. Great business for them, may seriously suck to be a customer since the alternatives are potentially no better if you don't like one.
It also allows them to capture the money of disgruntled customers. Someone who has a terrible experience with (say) Tinder may swear it up and start using a "competitor" like ... OkCupid.
IIRC, this is also a strategy in home appliance space. My understanding is most home appliance brands are owned by just two companies: Whirlpool and Electrolux. They've really cheapened their designs, but if you get pissed off your washer breaks after 3 years and decide to go with a competitor, there's a good chance you may end up buying literally the same model, from the same company, with different branding and styling.
- WorldMaker 3y agoRelatedly, there has been a controversial dehumidifier recall recently due to how likely they are to catch fire. The recall impacts every dehumidifier made by Gree Electric Appliances between 2011 and 2014. That company sold the same basic dehumidifiers under the surface under at least 42 models under 5 different brands. Many of them look very different from each other, but functioned the same and exhibit the same fire safety issues of the recall. At least twice investigators thought they found all of the models and brands in play and then discovered even more. Plus, an older/related recall also still exists covering even more brands and models between 2005 and 2014. One supplier, hundreds of models across dozens of brands. "Competition" at its finest. https://abcnews.go.com/US/wireStory/15-million-dehumidifiers-recall-after-fire-reports-102340474 https://abcnews.go.com/US/wireStory/15-million-dehumidifiers...