I'd say it depends on who you're writing for, or what you're optimizing for. If you're somehow going for virality (viralness)?, then continued optimization in t

I'd say it depends on who you're writing for, or what you're optimizing for. If you're somehow going for virality (viralness)?, then continued optimization in that regard makes sense. If you're writing about more niche topics or ideas, I don't know if the same applies. Not that refining your ideas is bad. Just that, as in the "common widsom" he gives at the beginning, a bigger surface area is likely to yield more stiff with a broad appeal. I've written a few things that for example got some upvotes and views on HN and elsewhere, and some that were complete flops. And I have no idea which ones are going to get noticed or be interesting - it certainly doesn't relate to what I find interesting. But I'd rather just write stuff I think is interesting, and hope occasionally someone else finds it useful, that try to optimize for others interests, which I think even if successful would probably be more boring overall.