> 2- customers all have a similar threshold at which they are just-successful enough to stay engaged long term Don't they just create fake bot accounts to draw

> 2- customers all have a similar threshold at which they are just-successful enough to stay engaged long term Don't they just create fake bot accounts to draw you back in when they detect you've abandoned the app? I'd imagine the app is tuned to maximum scam based on the individual user not using a single set of values.