Agreed, the site would benefit from clearly answering, "what is this and why should I care?". I poked around for a minute (most people will give it 10 seconds)

Agreed, the site would benefit from clearly answering, "what is this and why should I care?". I poked around for a minute (most people will give it 10 seconds) and my impression is that it's sort of a digital lonely hearts club, or a global party line.