Because Cloudera is aimed at a market that is not the same that would benefit from "most companies" being talked about in TFA? Plenty of companies that would

Because Cloudera is aimed at a market that is not the same that would benefit from "most companies" being talked about in TFA? Plenty of companies that would be fine by using a managed postgresql database for their "data warehouse" and you can get, e.g, one reasonably powerful server at Digital Ocean for $60/month with managed backups - and that already has quite a big markup compared to their droplets because they are just packaging some monitoring tools on top of their existing systems.