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I would say your example is not analogous. To upgrade from XP to Vista, the user has to purchase Vista and go through the install process. To upgrade from 3.x t

by ebf 15y ago

I would say your example is not analogous. To upgrade from XP to Vista, the user has to purchase Vista and go through the install process. To upgrade from 3.x to ICS, the user simply downloads an OTA update. The upgrade to ICS can be done by casual users, who may not even know that they are upgrading to ICS, whereas the XP user is clearly making the decision to upgrade to a new OS.

Shank 15y ago
To be fair, if you flash ICS over an older version, stock and unmodified, it does present the "Android is Upgrading" screen. It'd be easy for Samsung to deploy a website and make a tour of ICS, and tout it as a fully fledged upgrade.