Sad thing is it's not pointless. It's very much got a point like all the other apparently pointless word fights these people engage in. It's a way to separate a

Sad thing is it's not pointless. It's very much got a point like all the other apparently pointless word fights these people engage in. It's a way to separate and identify ideological fellow travelers (one might say followers) from the rest, so when they do something more consequential they know who their allies will be. A lot of so called virtue signalling is like this. People often label something that without asking, signalling to whom? Same thing with pronouns and other highly visible loyalty pledges to the ideology. Nobody does them because they literally think they're useful, they're doing it whether they realized it or not to signal that they're one of the tribe and can relied on when a more important fight comes up. Of course this is a sword that cuts in both directions. Smart leaders who realize this now know who the troublemakers are and can find ways to get rid of them. Unfortunately most don't take it seriously enough to do so(yet).