Usually when rebrandings are actually successful they are more about hiding whatever came before. This is very hard to execute well though. One extremely succes

Usually when rebrandings are actually successful they are more about hiding whatever came before. This is very hard to execute well though. One extremely successful example is Musically -> TikTok for the international version of Douyin. Musically had a very bad reputation and TikTok was able to start cleanly and operate without that scrutiny for years resulting in it becoming mainstream.