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Tesla wasn't founded by Musk (he acquired it in 2004), and regarding how he likes to put X's everywhere, this rebranding feels like an ego trip more than a cons
by cafeinux 3y ago
Tesla wasn't founded by Musk (he acquired it in 2004), and regarding how he likes to put X's everywhere, this rebranding feels like an ego trip more than a conscious marketing decision.
Now to be honest, after having completely destroyed the Twitter brand, moving to a new name might seem like a good idea to make people forget about the "Titter" catastophe. But now instead of having to reconstruct Twitter's reputation, he has to create a whole new reputation for a whole new brand who just happens to already have disgruntled user from the get go...
- TheBlight 3y agoIs your argument that Musk isn't most directly responsible for the state of the Tesla brand? Were you familiar with the brand prior to Musk's acquisition?
- cafeinux 3y agoNo, and no. I just mentioned that Musk didn't found Tesla, not more than Tim Cook founded Apple. The rest of my comment wasn't a deduction from this, although I admit I could have phrased it more explicitly. My argument is that, as a spectator, it just seems to me like Musk is a mad man with big baby energy, and that at worst this rebranding is just another ego trip, and at best, it might be a tentative at making people forget his destruction of T[w]itter and starting from scratch.